Wine Business Leadership Series

The Wine Business Leadership Series is an inspiring, four-part IN PERSON program created specifically for wine industry owners, managers, and emerging leaders ready to move from uncertainty to meaningful action. Through practical education, expert insight, peer accountability, and personalized planning, participants will gain fresh perspective and develop a clear path forward for an important business goal.

The wine industry is operating in an exceptionally challenging environment, and many leaders are unsure which moves matter most. This four-part series gives wine business leaders a structured way to move from uncertainty to meaningful action. Through practical frameworks, wine industry examples, expert insight, peer discussion, and personal reflection, participants will develop and refine a personalized action plan for an important business goal. Even difficult situations can move forward when leaders clarify the outcome, engage the right people, measure progress, and take the next best step.

Few leadership programs combine practical education, wine industry-specific insight, and personalized accountability in a trusted group setting. Enrollment will be intentionally limited so participants can build trust, engage in candid peer discussion, and receive meaningful attention as they work through a real business priority. 

Session 1 | February 2, 2027 — Clear Goals, Focused Action

Session 2 | March 2, 2027 — Turn Priorities into Team Action

Session 3 | April 6, 2027 — Candid Conversations in Challenging Times

Session 4 | May 4, 2027 — Inspect, Recalibrate, Move Forward

Created & Produced by: Amanda W. Higgins of Full Cup Solutions, creator of DRIVE in collaboration with Paso Robles Wine Country Alliance