313 @ Sea™ The Detroit Cruise Experience

313 @ Sea is the world’s first city branded cruise, a groundbreaking experience uniting culture, connection, and community on international waters.

For four unforgettable days at sea, thousands of guests will come together for a Detroit curated journey unlike anything before it. This is a fully immersive experience designed to activate connection, innovation, ownership, and celebration.

Expect a dynamic blend of cultural programming, hometown brand activations, and once in a lifetime moments, including:

• A historic Guinness World Record attempt
• 50+ Detroit brand and business activations
• Celebrity ambassadors, DJs, comedians, and creators
• Live business pitches and founder showcases
• Wellness experiences, fashion, cuisine, and reunion energy

Detroit’s culture has always moved the world. Now, for the first time, a city takes the ship.

Connection deepens.
Innovation ignites.
Detroit leads.

Secure your place aboard history.

The 313 @ Sea The Detroit Cruise Experience brings Detroit's music scene to the open water. This event features a lineup of DJs and live acts showcasing sounds from techno to house, reflecting the city's influential electronic music heritage. It's a chance to hear a curated selection of artists associated with Detroit's distinct musical landscape, all in a different setting. This festival takes place on Friday, March 12, 2027. While venue and city details are still being announced, the cruise format suggests multiple stages and a unique environment for enjoying electronic music. Fans of Detroit's electronic music traditions, and those looking for an immersive, multi-day event, will find this appealing.