William Omar Landrón Rivera (born February 10, 1978), better known by his stage name Don Omar, is a Puerto Rican reggaeton recording artist and actor. He is sometimes referred to by his nickname El Rey or King of Kings of Reggaeton Music. On September 1, 2017, he announced that he will retire after a series of concerts at the José Miguel Agrelot Coliseum in Puerto Rico, scheduled to be held on December 15, 16 and 17. Don Omar was born on February 10, 1978 in Carolina, Puerto Rico, where he was raised, the oldest son of William Landrón and Luz Antonia Rivera. From an early age, he showed interest in the music of Vico C and Brewley MC.