Juan Luis Londoño Arias (born 28 January 1994), better known by his stage name Maluma, is a Colombian reggaeton singer and songwriter, signed to Sony Music Colombia and Sony Latin. Maluma has several singles that have charted within the top 10 on Billboard Hot Latin Songs, including "Felices los 4", "Borro Cassette", "El Perdedor" and "Corazón". Maluma began his musical career in 2010, recording singles. After "Farandulera" became a local radio hit, Sony Music and its subsidiary label Sony Music Colombia decided to sign the singer to record his first studio album. The label then launched the next single, "Loco", which was inspired by "rampant and uncontrolled love".