LIT Saturdays w Rich The Kid | 9.8.2018 | Lure Hollywood: Redefining LA Nightlife
Rich the Kid's career has reached another level the last 12 months. Not only did the the rapper's new album,
As an early pillar of Atlanta's groundbreaking trap scene, Rich the Kid rapidly ascended from early collaborations with Migos, Young Thug and others to starting his own label. With a style very much in line with the dark, highly pressurized flows of other icons of Atlanta hip-hop, he first gained notoriety with a non-stop string of mixtapes and singles. Rich the Kid reached new heights in March 2018 with his full length debut album "The World is Yours" featuring appearances from some of the biggest names in the game: Rick Ross, Lil Wayne and Migos among others.
LA nightlife pioneers Sunset Entertainment Group (SEG) have once again revolutionized the LA nightlife scene with Lure, the ultimate club experience. Lure presents the world’s top DJs and entertainment, right in the heart of Hollywood. LURE consistently features the hottest names in entertainment with recent past hosts including Jay-Z, Future, and Drake. On any given night, you can catch a glimpse of one of your favorite stars enjoying a private VIP evening in one of our booths or turning up on the dance floor.