2nd Annual Power Behind The Machine Music Panel (BET Weekend)

Thu, June 25, 2015 - 3:30pm


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Purchase Conditions

21 & Over

When & Where
Thursday, June 25, 2015
3:30pm - 7:30pm PDT
    404 S Figueroa St,
    Los Angeles, CA



  LAST YEAR RECAP - The Power Behind the Machine Music Panel during the BET Awards Weekend "2014" was a knowledge-infused experience where developing artists and musicians heard insights from several music business leaders in the industry. Held at Crowne Plaza in Beverly Hills, Los Angeles, the panel's central theme was enlightenment and education: about the community, about an artist's musical brand, and about the ever-changing music business. The panel was held to benefit the Challengers Boys & Girls Club Foundation. Event Coordinator/CEO of HustleGurl Entertainment Helecia Choyce noted the importance of keeping a positive work ethic, attitude, and having the inner city youth involved with extra-curricular activities and networking opportunities.Some of the panelists included executive Talent Scout Mike Robinson, who in his career has also worked diligently to create a platform for the urban youth community."At the end of the day, it's about keeping yourself relevant.", says Robinson.Other panelists included President of Urban Network Digital Arthur Miller. Miller stressed the importance of having an education while in the music industry, becoming knowledgeable on streaming services and having showmanship during live performances. His advice on live performances was to focus on "visuals first, lyrics second, and vocals third." Hip-Hop psychologist Dr. Niama T. Malachi shared her background that led her to her passion to empower communities and build a rapport through the studies and influence of Hip-Hop music. She Dr. Malachi, who also released her book, Hip-Hop State of Mind, provided some encouraging words of wisdom. "If the doors aren't open, it's all about timing. It may not be your door right now, so don't force yourself into that door."   Booking Agent Don Adams of the DBE Agency shared his experience working in the touring side of the music business, and dropped some key gems about having success in the industry.   "People want to be a part of things that are already moving. People want to see who's doing things for themselves. Respect is earned, not given. You have to earn your respect. No one is going to give anything to you."   The final panelists to speak were Darrell Andrews, Director of Partnerships at Omna Media and Sr. VP/Label Liason of Bungalo Records Leo Rogers. Andrews mentioned in order to gain success in the digital age as new artists, monetization of videos is also key. Utilizing social media as a source of marketing and having a strong YouTube presence is also essential as an independent artist.    Robert Leo Rogers, who started in the music business as a DJ and later worked with artists like Toni, Toni, Tone, kept the conversation about technology going and suggested merging and embracing the digital culture within music. Rogers also provided advice for singers and musicians who don't release their music based on the fear of having their intellectual property stolen.   "Don't hold your records at gunpoint. Don't ever hold your music hostage."   This Year "The Power Behind The Machine" Music Panel will take place June 25th at the "Westin Bonaventure Hotel" in the Hollywood room. This will be a "SOLD OUT" Event early registration is advised!   For Media & Red Carpet : [email protected]   

ThuJun | 25

2nd Annual Power Behind The Machine Music Panel (BET Weekend)


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